Why the EV brand won an iF DESIGN AWARD Gold prize for their User Experience design
A Closer Look at the Award-Winning Lucid LIVE
Why the EV brand won an iF DESIGN AWARD Gold prize for their User Experience design
The 2024 iF DESIGN AWARD spotlights exceptional innovation and creativity in a range of disciplines spanning global product design, architecture, communication design, UI/UX and more. Over 11,000 designs were submitted, fewer than 4,000 won and only 75 received the top Gold prize. Among the Gold winners was Lucid Motors for their Lucid In-Vehicle Experience (LIVE).
Lucid Motors’s design philosophy shines through in their Lucid In-Vehicle Experience (LIVE), an innovative screen-based UX for electric vehicles that reimagines the interaction between drivers and their cars. In an age where digital tools are pivotal to sustainability, LIVE merges advanced technology with intuitive design to make the shift to electric vehicles seamless and engaging.
LIVE stands out for its user-centered design, blending physical and digital worlds without overwhelming drivers. Many in-car experiences rely on numerous, often cluttered displays; Lucid offers a clean, intuitive interface across two integrated displays. At the heart of this experience is a reduction in distraction while still enhancing functionality. LIVE’s layout is minimalist and refined, avoiding the pitfalls of overloading drivers with too much information at once.
A key aspect of LIVE’s UX is its ability to create a more emotional and natural connection between the driver and vehicle. Through the use of natural gestures and capacitive physical controls, drivers can seamlessly access advanced features like navigation, climate control and infotainment. The interface feels more like an extension of the driver’s intentions, rather than a detached digital tool. This holistic approach allows drivers to focus on the road while still engaging with the technology that supports them, promoting both safety and convenience.
What sets LIVE apart from competitors is its thoughtful integration of “digital detox” principles. Lucid’s design team identified a common pain point in modern vehicle interfaces: digital overload. By stripping away unnecessary features and simplifying interactions, they’ve created a system that fosters focus and control. The streamlined interface ensures drivers can access only what they need when they need it, whether it’s through haptic steering wheel controls or voice-activated commands.
LIVE also capitalizes on the promise of electric vehicles by blending cutting-edge hardware with a user experience that reduces the friction of EV adoption. The system educates drivers on EV advantages while simplifying range management and charging station locations, making the shift from traditional vehicles feel natural. Ultimately, LIVE bridges the gap between sustainable transportation and luxury, delivering an experience that is not only forward-thinking but emotionally resonant, encouraging more drivers to embrace the future of mobility.
Learn more and enter the 2025 iF DESIGN AWARD here. Entries will be accepted until early November 2024.
iF Design is an active member of the international design community committed to excellence, objectivity, transparency and impact since 1953. Owned by the iF Design Foundation, a German non-profit organization, the iF DESIGN AWARD is one of the world’s most prestigious design awards